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Average display CPM$2.50

CPM Rates in Chile (2026 Data)

Chile has the highest internet penetration in Latin America and a mature digital advertising market. Chilean publishers benefit from strong advertiser demand from both local and international brands.

CPM Rates in Chile by Ad Format

Ad FormatLowAverageHigh
Display Banner$1.20$2.50$4.00
Native Ads$1.50$3.00$4.50
Video Pre-roll$3.50$5.50$8.00
Interstitial$2.50$4.00$6.00
Rich Media$3.00$4.50$7.00

Chile's Advanced Digital Market

Chile leads Latin America in internet penetration and digital ad maturity. The market offers higher CPMs than most LATAM countries.

Retail, financial services, telecommunications, and automotive are the primary advertising verticals in Chile.

Spanish-Language Opportunity

Chilean publishers creating Spanish-language content can reach audiences across Latin America, multiplying their addressable market.

Programmatic advertising is well-established in Chile, with most major DSPs operating in the market.

Frequently Asked Questions

What is the average CPM in Chile?+
Chile's average display CPM is approximately $2.50, among the highest in Latin America. Video pre-roll commands $3.50-8.00.
How does Chile compare to other LATAM markets?+
Chile offers higher CPMs than most Latin American countries due to higher purchasing power and more mature digital advertising infrastructure.
What content performs best in Chile?+
Technology, finance, automotive reviews, and lifestyle content perform well. Spanish-language content can attract audiences across LATAM.

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