CPM Rates in Egypt (2026 Data)
Egypt is the largest digital ad market in North Africa with over 80 million internet users. Despite lower CPMs, the massive population creates significant volume opportunities for publishers.
CPM Rates in Egypt by Ad Format
| Ad Format | Low | Average | High |
|---|---|---|---|
| Display Banner | $0.50 | $1.20 | $2.00 |
| Native Ads | $0.80 | $1.50 | $2.50 |
| Video Pre-roll | $2.00 | $3.00 | $5.00 |
| Interstitial | $1.50 | $2.50 | $4.00 |
| Rich Media | $1.80 | $2.80 | $4.50 |
Egypt's Digital Advertising Landscape
Egypt's large young population and growing smartphone adoption are driving rapid digital ad market growth. Social media usage is exceptionally high.
Telecommunications, FMCG, and e-commerce are the biggest digital advertising categories. Local platforms alongside global ones create diversified demand.
Monetizing Egyptian Traffic
While CPMs are lower than Western markets, Egyptian traffic can be monetized effectively through high volume. Arabic-language content serves a broader MENA audience.
Publishers targeting the Egyptian market should focus on mobile-first design, as the majority of internet access is via smartphones.
Frequently Asked Questions
What is the average CPM in Egypt?+
Is Egyptian traffic valuable for publishers?+
What languages should Egyptian publishers use?+
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