CPM Rates in Norway (2026 Data)
Norway is a premium Nordic market with CPM rates among the highest in Europe. The country's exceptional wealth, near-universal internet access, and digitally savvy population make Norwegian traffic highly valuable. Despite a small population, the market offers strong per-impression returns for publishers.
CPM Rates in Norway by Ad Format
| Ad Format | Low | Average | High |
|---|---|---|---|
| Display Banner | $6.50 | $9.50 | $12.50 |
| Native Ads | $8.00 | $12.00 | $16.00 |
| Video Pre-roll | $13.00 | $19.00 | $27.00 |
| Interstitial | $8.00 | $12.00 | $16.00 |
| Rich Media | $10.00 | $15.00 | $21.00 |
Norway's Digital Advertising Landscape
Norway's digital ad market benefits from one of the world's highest GDP per capita figures and near-universal internet adoption. Norwegian publishers command premium CPMs as advertisers compete for access to this affluent consumer base.
The Norwegian media landscape is dominated by major publishing groups like Schibsted and Amedia, which operate sophisticated programmatic and direct-sold advertising businesses. These established players set high standards for the market.
Advertising Trends in Norway
Video and streaming advertising are growing rapidly in Norway, with CTV and OTT platforms gaining significant market share. These premium video environments command the highest CPMs in the Norwegian market.
Norway's energy sector (oil and gas) and maritime industry create unique B2B advertising demand. Combined with strong consumer brands in outdoor recreation and sustainability, these verticals drive premium rates.
Frequently Asked Questions
What is the average CPM in Norway in 2026?+
How does Norway's wealth affect CPM rates?+
Is the Norwegian market large enough for publishers?+
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