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Average display CPM$4.00

CPM Rates in Poland (2026 Data)

Poland is Central Europe's largest digital advertising market and one of the fastest-growing in the EU. Polish CPM rates have been steadily increasing as the economy grows and more brands invest in digital channels. The market offers a balance of reasonable rates and significant traffic volume.

CPM Rates in Poland by Ad Format

Ad FormatLowAverageHigh
Display Banner$2.50$4.00$5.50
Native Ads$3.50$5.00$7.00
Video Pre-roll$5.50$8.50$12.00
Interstitial$3.00$4.50$6.50
Rich Media$4.00$6.50$9.00

Poland's Digital Ad Market Growth

Poland's digital advertising market has expanded rapidly, benefiting from the country's strong economic growth and increasing digital maturity. With over 30 million internet users, Poland offers the largest audience in Central Europe.

The Polish market has a well-developed local media ecosystem, with major publishers like Onet, WP, and Interia driving premium inventory. Programmatic adoption is high and growing, with sophisticated demand-side infrastructure.

What Drives Polish CPM Rates

Poland's growing purchasing power and expanding middle class make its audiences increasingly valuable to advertisers. CPM rates have been climbing as more international brands enter the market and domestic companies increase digital budgets.

E-commerce growth has been a major driver of advertising demand in Poland. Platforms like Allegro (Poland's largest marketplace) and increasing adoption of online shopping have created strong retail advertising demand.

Frequently Asked Questions

What is the average CPM in Poland in 2026?+
The average display CPM in Poland is approximately $4.00 in 2026. Video pre-roll commands $5.50-12, while native ads average around $5.00. Rates have been growing steadily as the market matures.
How does Poland compare to Western European CPM rates?+
Polish CPMs are roughly 40-50% of Western European rates like Germany and France. However, the gap is narrowing as Poland's economy grows and advertiser competition increases.
What are the key advertising verticals in Poland?+
E-commerce (especially Allegro), financial services, telecommunications, FMCG, and automotive are the largest ad spending verticals. The growing tech sector and nearshoring trend also drive B2B advertising demand.

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