CPM Rates in Thailand (2026 Data)

Thailand's digital advertising market has grown significantly, driven by high smartphone penetration and one of the world's most active social media populations. Thai consumers spend among the highest hours per day on social platforms, creating vast advertising inventory.

The Thai market is characterized by strong e-commerce growth, with platforms like Shopee, Lazada, and local players driving significant digital advertising budgets. Tourism advertising also plays a major role given Thailand's status as a top global destination.

Video and mobile formats perform particularly well in Thailand. The country's high mobile usage and preference for video content create opportunities for publishers to earn above-average CPMs through video pre-roll and in-stream formats.

Brand safety and premium content environments command higher CPMs in Thailand. As the market matures, advertisers are increasingly willing to pay premiums for verified, quality inventory over low-cost run-of-network placements.