CPM Rates in Vietnam (2026 Data)
Vietnam is one of Southeast Asia's fastest-growing digital markets. With over 75 million internet users and booming e-commerce, Vietnamese publishers benefit from rapidly increasing ad budgets.
CPM Rates in Vietnam by Ad Format
| Ad Format | Low | Average | High |
|---|---|---|---|
| Display Banner | $0.80 | $1.50 | $2.50 |
| Native Ads | $1.00 | $1.80 | $3.00 |
| Video Pre-roll | $2.50 | $3.80 | $6.00 |
| Interstitial | $2.00 | $3.00 | $5.00 |
| Rich Media | $2.20 | $3.50 | $5.50 |
Vietnam's Booming Digital Market
Vietnam's digital economy is growing over 20% annually, driven by e-commerce (Shopee, Lazada), gaming, and mobile services.
The young, tech-savvy population spends significant time on mobile devices, creating strong demand for mobile advertising inventory.
E-commerce Drives Ad Spend
E-commerce platforms, gaming companies, fintech startups, and FMCG brands are the largest digital advertisers in Vietnam.
Vietnamese-language content has a captive audience of 95+ million speakers, with limited competition compared to English-language markets.
Frequently Asked Questions
What is the average CPM in Vietnam?+
Is Vietnam a good market for publishers?+
What content performs best in Vietnam?+
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