CPM Rates in Turkey (2026 Data)

Turkey's digital advertising market has grown significantly, now accounting for over half of total advertising spend in the country. The market benefits from a large, young population with high smartphone penetration and growing e-commerce adoption.

Turkish digital advertising is characterized by strong local platforms alongside global ones. Domestic companies and brands have embraced digital marketing, creating diverse demand for publisher inventory across multiple verticals.

Currency fluctuations (Turkish lira versus USD) can impact CPM rates when measured in dollars. However, domestic ad budgets in lira have been growing, and international advertisers targeting Turkish consumers provide dollar-denominated demand.

Gaming, e-commerce, fintech, and travel are the fastest-growing ad verticals in Turkey. The country's position as a popular tourist destination also drives international travel advertising budgets targeting Turkish-language and Turkey-focused content.